Daily Archives: January 22, 2012

Who comes up with this stuff?

With Tom bedridden, we watch a lot of television. It’s not like we can dash into town, so we bring the outside world to us. Television being what it is, we see a lot of commercials. So when a new commercial aired, with the slogan “It’s the (fast food breakfast sandwich) of [fill in the blank]” We looked at each other and said “HUH?” Do they mean it’s cheap and tasteless? Really bad for our health? Highly overrated?
What WERE they thinking?
Then you have the commercials for male enhancement products. And aren’t those fun to be watching? You get to the cautions, one of which is to let your doctor know if you have blurred vision. Wasn’t it a mantra when we were younger “you do that, you’ll go blind?” Or was that for an earlier time than most remember?
What WERE they thinking?
Car insurance commercials. We’re going to buy insurance because a weird little rodent, excuse me reptile with an accent says it’s a good idea? Because a Neanderthal gets offended, or a pig squeals? Really? A snide talking baby is going to get me to invest money I don’t have?
And we’re supposed to believe getting a cut rate cell phone service immediately turns normal people into rude morons who think they can afford anything they want because they’re saving a few bucks each month?
Who comes up with these ideas and more to the point, who approves them? Even more to the point than that, who pays any attention to them?
I will give kudos to the silly extreme snowboarding truck. And whoever came up with the disclaimer of “overly dramatic dramatization” no doubt creates at warp speed.
Maybe writing makes me a bit too critical. Or maybe it’s because I write for adults and the commercials are geared toward?????

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